In 1986, Robert Grebler acquired the rights to Jenga and formed the company, Irwin Toy Limited. Since then, Jenga has gained popularity worldwide and has sold over 80 million copies. It was introduced to the public at the 1983 London Toy Fair. Jenga was created by Leslie Scott in the early 1970s.

The brand offers various sizes and materials of the game. The game consists of removing a block from a tower and balancing it on the topmost level to create a taller tower. Jenga is a renowned brand that offers a game of physical skill.